You remember the phrase, go woke go broke? The executives at Cracker Barrel learned that the hard way.
Cracker Barrel announced that after listening to its customers, it is scrapping its new logo and will keep the "Old Timer" in place.
The restaurant chain's stock price tumbled following the removal of Uncle Herschel from it's branding.
In a statement to FOX Business, Cracker Barrel said: "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."
Photo: Joe Raedle / Getty Images News / Getty Images